Replica Jaeger-LeCoultre Reverso launched in 1931, which was one of the original partnerships between Jaeger and LeCoultre, which subsequently merged to form a singular brand. From the start the Reverso was destined to be a high-end watch being made for members of Britain’s elite society as a timepiece to be worn while playing polo in then colonial India. While the flipping case concept seems simple by today’s standards, it proved complex to initially industrialize.
The rectangular case originally flipped to display a solid metal back to protect itself. The art deco styling and handsome mannerisms of the angular timepiece made it a quick hit among high-society folk especially in Europe. The middle of the 20th century saw a halt to Reverso production and it wasn’t until the 1980s that the Reverso started to come back. This was especially the case in the last 20 years. Its handsome styling is of course classic, but also timeless and inherently masculine.
Jaeger-LeCoultre has also offered a dizzying array of Reverso styles and sizes to appeal to most luxury watch customers. The Reverso case and movement are made totally in-house by Jaeger-LeCoultre.
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